Brand launch and corporate development roadmap

Year: 2020

Client: 1000 Island Hotels & Resorts

Woods At Sasan, the inaugural project of 1000 Island Hotels & Resorts, is a forest retreat built on 8 acre mango orchard comprising 38-villas, wellness facilities and Gujarati dining influenced by Jain vegetarianism. The sustainability and wellness focused retreat seamlessly merges into Gir Forest National Park, a wildlife sanctuary for Asiatic lions in Gujarat, western India.

Brand architecture

Building on Woods At Sasan’s foundation of nature and wellbeing, further defined brand identity and pillars under the concept of Woods At Sasan – in the Age of Escapism.

Brand launch and activation

Under Normal’s four-step method of define, develop, activate and amplify, temporal vs. permanent brand experiences are being created for brand activation.

Corporate ecosystem development

Multi-phased roadmap is under development for 1000 Island to develop capabilities and value proposition to recruit affiliate hotels and brands.


Biophilic design calls for a connection between nature and the built environment. At Woods at Sasan, an intermingling of nature and architecture reconnects the self to the living world and makes for a healthful and rejuvenating environment for guests.


Engage Normal for your biophilic brand design

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