Today’s hospitality developments remind me of recycled churn, commodification, gentrification and architectural homogenization of the global city. Then there’s the opposite… a global squeeze on local provenance which reduces travel experience down to airbnb interiors, hipster denim aprons and tattooed biceps belaboring cold brew coffee – equally a missed opportunity.
Normal . creates spaces and experiences that shake us out of the routine, raise consciousness of the moment and deliver belonging to a greater purpose. Normal . uses materials that are real and lasting, develops products and services that are modern, elegant and gives peace.
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