Normal helps hospitality and lifestyle brands articulate what they stand for—and bring it to life.
We believe every strong brand begins with clarity of meaning and culminates in the experience it creates. Our work bridges strategy and creativity to uncover purpose, shape expression, and translate it into moments people can feel, touch, and remember.
Founded by Jinou Park, former Asia Pacific VP of Design Hotels and veteran of Disney, Hilton, and InterContinental, Normal brings decades of global hospitality expertise to brands seeking to define what makes them matter.
With offices in Hong Kong and Seoul, and partners across Paris, Tokyo and Jakarta, we help hospitality, real estate, and lifestyle businesses turn brand purpose into tangible experience — from concept to communication, from vision to place.
Take a peek into how we help our clients.
Work with Normal .
We help brands uncover what makes them different — and express it with clarity, craft, and conviction.
Our clients choose Normal because we combine strategic depth with creative artistry. You work directly with the founder and senior experts — every time. No layers. No dilution.
Whether you’re defining a new brand, repositioning an existing one, or shaping a place that tells a story, we help translate purpose into experience — turning insight into impact.
Get in touch
Suite 2A Glenealy Tower 17 Floor, 1 Glenealy Central, Hong Kong
Suite 101-903, Convensia-daero 42-8, Songdo International City, South Korea
Normal .
Normal . 