Year: 2021
Client: 1000 Island Hotels & Resorts
1000 Island Hotels & Resorts owns, develops and manages luxury hospitality projects. It successfully launched its flagship property Woods At Sasan, a sustainability and wellness retreat built on 8-acre mango orchard, near Gir Forest National Park, a wildlife sanctuary for Asiatic lions in Gujarat, western India. Now, 1000 Island is embarking on a new development of 40-unit luxury residences in the adjacent site to Woods at Sasan.
Normal . developed a community wellness-focused residence brand and experience design based on the creative concept, flow. Flow concept aims achieve residence space planning in which deliberate sequence of private spaces for refuge are modulated by public spaces for shared experiences. In the private residences and public spaces, respectively, we opened up indoor spaces while providing shelter and protection in outdoors.
Based on this creative concept, a continuous flow of spatial experiences were proposed throughout the public and private spaces of the residence. Normal’s proprietary methodology of Seven-stages of Guest Journey was applied to identify a number of Signature Spaces and Elements that brings brand experiences to life.
Creative Concept – f l o w
Often, building or space is designed by star architect or designer but it is devoid of life and soul, even worse, events take place which detract from the original beauty it was meant to create. Creative direction of programming experiences – humanisation of space – is what makes a space alive and, ultimately, beautiful. It’s about what goes where and what happens there.
The concept flow aims to achieve residence space planning in which deliberate sequence of private spaces of refuge are modulated by public spaces for shared experiences. In private residences and communal spaces, respectively, we opened up indoor spaces while providing shelter and protection in outdoors.
Brand Experience
Programming brand experience (BE) is what makes a venue immersive and experiential. Normal adopts Seven-stages of Guest Journey approach to BE development. BE serves as the blueprint for design consultant as well as operator to carry out their work.
For the residence project, continuous flow of spatial experiences were proposed throughout the public and private spaces. A number of Signature Spaces and Elements were proposed including In-residence wellness sanctuary, Community wellness center, sattvic cuisine etc.
F&B – sattvic cuisine
Holistic wellbeing experience is one that cares for our food habits – not just what but how and when we eat.
For F&B brand experience we investigated the indigenous customs to bring sattvic lifestyle to F&B. We started out by formulating ‘4 sattvic lifestyle principles’ and further defined sattvic cuisine as promoting food habits that is pure, essential, natural, energy-giving, conscious, honest and wise. We then, working with Client culinary team, developed a meal plan that comprises 7 meal periods and 14-hour fast.
For more information on sattvic diet and lifestyle, read our blog here.
“
Envisioning the future is a never-ending obligation that requires us to be fully alive in the present as well as conjuring up the past.
“
Jean Nouvel on Modernity
Engage Normal to discover your brand identity
Normal .
Normal . 