The following is an excerpt from Wellbeing Brand Experience concept statement written for the proposed Luxury Collection Tokyo (March 2025). The water cradles me in its warmth, a cocoon of vapour that feels like an embrace against the crisp, biting air. I’m submerged to the shoulders, every muscle lulled into a quiet rhythm by theContinue reading “Being well.”
Category Archives: People and culture
Mastering Luxury at JW Marriott: The 8 Essentials Every Leader Must Know
Luxury is more than just grand gestures and opulent spaces – it is a carefully curated experience that evokes deep emotions, creates genuine connections, and delivers effortless elegance. At JW Marriott, operational leaders are the custodians of this philosophy, ensuring that every guest encounter embodies mindful luxury in its purest form. Normal . developed “DefinitionContinue reading “Mastering Luxury at JW Marriott: The 8 Essentials Every Leader Must Know”
A monument to witness – interview with Pamela Longobardi
Normal is curating a series of experiential programming for Patina Hotels & Resorts throughout 2013. This fall, we are collaborating with the renowned artist Pamela Longobardi to unveil a large scale art called Ocean Archeology of Our Time in the upcoming multi-day program, Cosmopolitan Ocean. Words: Jinou Park A large scale, permanent art installation calledContinue reading “A monument to witness – interview with Pamela Longobardi”
Experience as Healing
Experience as Healing was the inaugural event of a series of experiential programming Normal created for Patina Hotels & Resorts to supercharge Patina brand experiences. Event took place on 2 -3 June, 2023 at Patina Maldives, Fari Islands. Words: Jinou Park / Images: Guojie Khoo For a short weekend in June, Normal brought together aContinue reading “Experience as Healing”
A conversation with Avery Whitmore, humanitarian of healing arts
Recently, the ancient practice of breathwork has gained renewed attention as a powerful tool for enhancing overall wellbeing. Its bodily, mental and emotional benefits have been reported by the most rigorously peer-reviewed, respected medical journals. New England Journal of Medicine found that regular slow breathing exercises improved lung function and reduced asthma symptoms while InternationalContinue reading “A conversation with Avery Whitmore, humanitarian of healing arts”
On lent
Are you happy? Yes, you – right now. Are you perusing these pages while smiling ear to ear and chuckling with good cheer? Much as I would like to think that my journals could induce you to ecstasy, I’m prepared to go out on a limb and reckon that your emotions are actually more prosaic.Continue reading “On lent”
Descent into baloney we must fix
Boisterous bullfrogs wake me up earlier than usual. They’ve been going literally since three in the morning, went on for 30 minutes, stopped and started again at six, they haven’t stopped since. I am not in favor of killing them but I’d love to figure out a way to get them outta here. Yesterday, aContinue reading “Descent into baloney we must fix”
Normal . 