Being well.

An excerpt from the Wellbeing experience concept statement written for Ginzakōka, The Luxury Collection Tokyo (March 2025) — and how I got there. Brand Experience is what goes where, and what happens there. For the wellbeing floor of The Luxury Collection Tokyo, that work started with a Concept Statement. It isn’t a list of featuresContinue reading “Being well.”

Mastering Luxury at JW Marriott: The 8 Essentials Every Leader Must Know

An abridged version of the Definition of Luxury programme written for JW Marriott, Marriott International Greater China. Luxury is more than just grand gestures and opulent spaces – it is a carefully curated experience that evokes deep emotions, creates genuine connections, and delivers effortless elegance. At JW Marriott, operational leaders are the custodians of thisContinue reading “Mastering Luxury at JW Marriott: The 8 Essentials Every Leader Must Know”