Mastering Luxury at JW Marriott: The 8 Essentials Every Leader Must Know

Luxury is more than just grand gestures and opulent spaces – it is a carefully curated experience that evokes deep emotions, creates genuine connections, and delivers effortless elegance. At JW Marriott, operational leaders are the custodians of this philosophy, ensuring that every guest encounter embodies mindful luxury in its purest form. Normal . developed “DefinitionContinue reading “Mastering Luxury at JW Marriott: The 8 Essentials Every Leader Must Know”

Elliot Faber on the future of drinking well (and a perfect highball recipe)

Think of your most indulgent guilty pleasure – a Japanese whisky with a splash of water in a beautifully cut rock glass or that sought-after 2015 Super Tuscan. Now, what if you could enjoy your favourite booze without the hangover? Higher quality non-alcoholic drinks, be it 0.0 beers, Campari substitutes, zero-proof gins are hitting theContinue reading “Elliot Faber on the future of drinking well (and a perfect highball recipe)”

A monument to witness – interview with Pamela Longobardi

Normal is curating a series of experiential programming for Patina Hotels & Resorts throughout 2013. This fall, we are collaborating with the renowned artist Pamela Longobardi to unveil a large scale art called Ocean Archeology of Our Time in the upcoming multi-day program, Cosmopolitan Ocean. Words: Jinou Park A large scale, permanent art installation calledContinue reading “A monument to witness – interview with Pamela Longobardi”

Experience as Healing

Experience as Healing was the inaugural event of a series of experiential programming Normal created for Patina Hotels & Resorts to supercharge Patina brand experiences.  Event took place on 2 -3 June, 2023 at Patina Maldives, Fari Islands. Words: Jinou Park / Images: Guojie Khoo For a short weekend in June, Normal brought together aContinue reading “Experience as Healing”